Emotional. Human. Ethics.
The coolest and most ethical brand...
The most enjoyable loyalty program...
Almost 1000 hotels & hostels in the world
World Quality Score 87%
+ 800 000 Guest Reviews
100% Customer Orientation
Earn points by talking about us
Participate in the permanent competition
You can admire the beauty, but it is often the Charm & the Character that captivate us in the elected (e) of our heart or that make us love places, people, music ... It is a notion that we touch all because it is softer and more accessible, more human than a strict appreciation of beauty ... For us the experience of accommodation must always be more human, essentially human, humanistic & benevolent..
We could not conceive the pleasure of living such magnificent experiences without the assurance that they are realized in a respectful environment of the planet, the local populations and a responsible economy. It's in our DNA....
Our Approach Is Collaborative And Participatory. It Offers hostels The Opportunity To Join And Work Together To Assure Their Own Promotion And Marketing.
Charme & Caractère and its different brands (like Génération XYZ) is based on the principles of fair trade and the collaborative economy: hoteliers pay no commission on bookings and membership fees are as low as possible. They can thus provide and guarantee customers the best price..
Our brand is managed 100% by independent hoteliers. We all work together, between professionals and we have created a company that is not there to make a profit, but to help us all in the spirit of a global cooperative..
We are trying to inspire a completely new model in the world of bookings and marketing. A respectful and responsible model..
Our Selection Is Strict And In Addition To Our Own Selections And Controls, We Also Rely On Online Review Sites To Take Customer Judgments Into Account.
The Establishments In Our Selection Are The Best In Their Class And Regions, And Must Remain So To Deserve Our Label.
Our brand is the only one in the world that displays so much transparency about the quality perceived by customers. Each of our addresses has its own rating and we proudly display our global score. C & C through its 3 brands (Charme & Caractère, Charme & Caractère Luxury, Génération XYZ by C&C) represents the best in the world of Independent Hospitality. Simply the best..